About me

I go by Jota as my first name to make it easy for everyone. From Madrid (ES).

I’m an advocate for detailed execution and proper user experience, as both are equally important when making solid products.

For the past 5 years, I’ve been forming digital products combining a user-centered approach with a strong and appealing visual language to developt interactive experiences, corporate websites, e-commerce or mobile apps for brands such as Vodafone, Ford, RedBull, Toyota, Iberdrola, BBVA, Carrefour or Coca-Cola.

As designers we should act a bit like craftsmen; start from a solid idea and then embellish it. We have the task of converting concepts into structures, and structures in visual formulations. And all this, appreciating the value of systemic design and emotional narrative. That passion for the systematization of beauty and language surely comes from my passion for typography. Digital experiences always have to deliver valuable engagement with the client’s brand.

Innovation means nothing without purpose. That’s why I work with people whose work is not only shaping the future of the industry, but which also makes its users smile and share the same passion (Take your pleasures seriously) so …

I really enjoy doing

  • UX Design
  • UI Design
  • Interaction Design
  • Visual Design
  • CRO
  • A/B testing
  • User testing
  • Quantitative research
  • Design Thinking
  • Qualitative research
  • Content design
  • UX writing
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